CANVAS COLLECTION

Launching a lighting collection before the first prototype existed

Canvas is a lighting collection created for Atelier 001 in London. The project included a wall-mounted lamp together with pendant variations developed in the same design language.

The client needed premium visual content before physical production began. The goal was to test audience reaction, build early interest, and start marketing the collection through social media and direct customer communication.

Our role was to create a full visual package – product renderings, lifestyle visuals, and animation – allowing the collection to be presented as a real finished product before the first lamp was manufactured.

Services

product rendering, 3d animation

Country

United Kingdom

client

Atelier001

Timeline

1 month

Year

2023

Team

Challenge

1. Marketing a product that did not yet exist

The collection was still at concept stage, with no physical prototype available. The visuals had to feel convincing enough for customers to believe the product was already real.

2.Presenting multiple product variations clearly

The collection included wall-mounted and pendant versions. Each needed to feel part of one family while showing its own character and functionality.

3.Creating content for audience testing and early sales

The visuals had to work not only as design presentation, but as a marketing tool to measure customer interest and support pre-launch sales activity.

Solution

1.Rebuilding the collection in detailed 3D

Based on the client’s design direction, we recreated each lamp with attention to proportions, finishes, and realistic material behavior.

2. Producing premium render packs

We created studio-quality product visuals and atmospheric scenes that matched the Atelier 001 brand identity and elevated the perceived value of the collection.

3.Creating launch animation content

We also produced a short animation designed for digital marketing and social media, helping the collection feel dynamic, modern, and ready for launch.

result

1.Full launch-ready content before manufacturing

The client received a complete set of visuals and animation before the first prototype was produced.

2.Early audience validation

The content helped Atelier 001 present the collection, test market reaction, and understand customer interest before committing to production.

3.Stronger pre-launch marketing

The visuals supported social media promotion and brand communication, helping generate momentum around the new collection at an early stage.

feedback

Eva Menz

ATELIER001 | CEO & FOUNDER

“We started working with Bogdan and André even before our first physical prototype existed. Their renders became the foundation of our early storytelling – allowing us to share our vision and start selling long before the lamps were produced. Over the years, the Molot team has created countless visuals that shaped the Atelier001 brand, helping us communicate light, material, and emotion without ever compromising on beauty. It’s been a truly creative and valuable collaboration – both artistically and practically.”

“We started working with Eva and the Atelier001 team when the lamps still existed mostly as ideas and sketches.
Our role was to create the first space where those ideas could live visually — to let light, material, and form begin telling their story.
For us it was never just about rendering objects. It was about building an atmosphere around them — a quiet stage where craftsmanship, proportion, and emotion could be felt even before the first piece was produced.”