CANVAS COLLECTION Our case in launching a lighting collection before the first prototype existed

Canvas is a lighting collection created for Atelier 001 in London. The project included a wall-mounted lamp together with pendant variations developed in the same design style.

Our client needed premium visual content before physical production began. The main reason was to test audience reaction, understand and build early interest and start marketing this collection through social media and direct customer communication.

Role of our team was to create a full visual package – product rendering, lifestyle visuals, and product animation. Before the first lamp was even manufactured it allowed the collection to be presented as a real finished product.

Services

e-commerce • 3D product animation, 3d product rendering, Lighting rendering

Country

United Kingdom

client

Atelier001

Timeline

1 month

Year

2023

Team

Challenge

1. Marketing a product that did not yet exist

The collection was still at concept stage and had no physical prototype available. Challenge moment – visuals had to feel convincing enough and customers should believe the product was already real.

2.Presenting multiple product variations clearly

The collection included wall-mounted and pendant versions. Each needed to feel part of one family while showing its own character and functionality.

3.Creating content for audience testing and early sales

The visuals had to work not only as a design presentation, but as a marketing tool. They had to measure customer interest and support pre-launch sales activity.

furniture rendering for Canvas collection furniture view 01

furniture rendering for Canvas collection furniture view 02

Solution

1.Rebuilding the collection in detailed 3D

We recreated each lamp with attention to proportions, finishes, realistic material behavior. Everything was based on the client’s design direction.

2. Producing premium render packs

To match the Atelier 001 brand identity – we created studio-quality product visuals and atmospheric scenes that elevated the perceived value of the collection.

3.Creating launch animation content

To help the collection feel dynamic, modern and ready for launch we also produced a short animation that was designed for digital marketing and social media.

3d floor plan for 3D product animation floor plan 04

3d product rendering for 3d animation Archives product view 05

result

1.Full launch-ready content before manufacturing

The client received a complete set of visuals and animation before the first prototype was even produced.

2.Early audience validation

As a result – our visuals and animation helped Atelier 001 present the collection, test market reaction and understand customer interest in this product before committing to production.

3.Stronger pre-launch marketing

At the early stage visuals supported social media promotion and brand communication. They helped generate momentum around the new collection.

furniture rendering for Canvas collection furniture view 05

lighting rendering product view 11 by Molot Studio

furniture rendering for Canvas collection furniture view 07

furniture rendering for Canvas collection furniture view 08

furniture rendering for Canvas collection furniture view 09

furniture rendering for Canvas collection furniture view 10

furniture rendering for Canvas collection furniture view 11

furniture rendering for Canvas collection furniture view 12

furniture rendering for Canvas collection furniture view 13

furniture rendering for Canvas collection furniture view 14

feedback

furniture rendering for Pierro furniture view 16

furniture rendering for Pierro furniture view 17

Eva Menz

ATELIER001 | CEO & FOUNDER

“Our collaboration with Bogdan and André began before our first physical prototype even existed. Their renders became the foundation of our early storytelling. This work allowed us to share our vision and start selling long before the lamps were produced. Over the years, the Molot team has created countless visuals that shaped the Atelier001 brand, helping us communicate light, material and emotion without ever compromising on beauty. This collaboration has been truly creative and valuable.”

“Our work with Eva and the Atelier001 team began when the lamps still existed mostly as ideas and sketches.
Our task was to create the first space where those ideas could live visually. Let light, material and form begin their story.
For us it was not just about rendering objects. It was about building an atmosphere around them. A quiet stage where craftsmanship, proportion and emotion could be felt even before the first piece was produced.”