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Atelier 001 – Liquid DETAILED ANALYSIS OF OUR CASE WHERE WE BROUGHT A CONCEPTUAL LIGHTING DESIGN TO LIFE
London-based lighting studio that was founded by designer Eva Menz – Atelier 001, approached us with a new lamp design. At that moment of time it existed only as a concept. The aim of a designer was to create a series of high-quality visualizations as if it had already been photographed in a professional studio and present the product.
The collection of lamps included several variations and combinations so the visuals needed to reflect the brand’s distinct aesthetic language that was used across their website and communication.
The task and challenge for our team was to transform Eva’s design vision into highly realistic 3d product rendering. We had to show the lamp from different angles to conceptual interior scenes demonstrating how the lighting pieces would live within architectural space.
With these visualizations the brand wanted to present and promote the product long before the first physical prototype was even manufactured.
Services
e-commerce • Lighting rendering, 3d product renderingCountry
United Kingdomclient
Atelier001Timeline
1 monthYear
2021Team
Challenge
1. Recreating the product based on real references
Producing visualizations was our real goal that would match the real product as closely as possible. Capture materials, reflections and overall appearance exactly as it exists in reality.
2.Creating studio-quality packshots
The client required a series of studio-style renders that would look like professional product photography.
The images had to show the lamp from different angles, highlight material details, and fit seamlessly into the visual language used across the Atelier 001 website and brand communication.
3.Presenting the lamp in architectural context
The project required conceptual interior renders to demonstrate how the lighting pieces could work within designed spaces.
Images had to balance realism with atmosphere while maintaining the strong design identity of the brand.
Solution
1.Recreating the product based on real references
To make the Liquid collection, our team asked Atelier 001 to provided detailed references, including photographs of the existing lamp and a clear technical brief.
We carefully studied the materials, proportions and construction of the fixture and after recreated it in 3D with high accuracy.
2. Creating realistic studio product renders
We produced a series of image renders that simulate professional studio photography.
To emphasize the character of the product and align with the aesthetic direction of the customer the lighting, reflections and composition were carefully crafted.
3.Developing conceptual interior visuals
Atmospheric interior scenes were created so the lamps could be experienced within architectural space.
It was made to demonstrate the design potential of the collection beyond the studio presentation.
result
1.Product launch before production
Ready renders allowed Atelier 001 to present the lighting design for potential customers before the first prototype was even manufactured.
The visuals were used on the brand’s website and social media platforms.
2.Generating early demand
These published renders allowed brands to begin receiving orders even before the product physically existed.
The visualizations helped to show the design clearly and created excitement around the new collection.
3.A long-term creative collaboration
Since 2019, our studio has continued collaborations with Atelier 001 on numerous collections, producing more than 500 product renderings for the brand.
The images have supported the global presentation and sales of their lighting designs.
feedback
“Our work with Bogdan and Andre started before our first physical prototype had even been made. Their early renders visualize our idea and made it an essential part of how we introduced our vision and connected with customers long before the lamps went into production. Since 2019 the Molot studio has created a range of imagery that has helped define the Atelier001 identity. Over the years, the collaboration has become both creatively inspiring and genuinely valuable to the growth of the brand.”
“Collaboration of our studio with Eva and the Atelier001 team began at a very early stage. Collection of lamps existed primarily as an idea. The task was to give those ideas a visual. Their own world, a space where light, material and form could live together and begin to communicate the character of each piece.
Our idea was to create an atmosphere around them. Place where craftsmanship, proportion, texture and emotion could be experienced before the physical pieces even existed.”
Andre Burbela
Founder | Art director
MOLOT STUDIO
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