Salone del Mobile 2025 3D visuals for furniture launch

Challenge

1. Insufficient preparation of models

The client provided some 3D models, but to ensure quality, we performed a remodeling, taking into account the exact proportions, materials, and details.

2. References without a clear concept

The client provided examples of atmospheres and environments, but lacked a well-formed vision. We proposed our own scene – an architectural villa, which stylistically emphasized the character of the furniture.

3. First collaboration – no room for error

Since this was our first project with the brand, it was crucial to establish trust from the outset. We paid special attention to details, including shape, texture, light, and framing.

4. Tight deadlines for the exhibition
The materials had to be ready by a specific date – the opening of the Salone del Mobile. Milano 2025. We worked within tight deadlines without losing quality.

Solution

1. Architectural scene created from scratch
Based on the client’s moodboard and references, we developed the concept of a modern villa — not as a neutral background, but as a full-fledged environment that complements the furniture. This approach was made possible by the fact that our team includes not only 3D artists, but also architects and designers.

2. Remodeling with a focus on details
We refined and redesigned the furniture based on drawings and references, ensuring the accuracy of forms, materials, and compliance with the scene.

3. Winning angles and clean composition
We selected cameras, lighting, and color gamut in a way that emphasizes the texture and shape of each object. The scene was approved from the first version, with minimal edits.

4. Project completion in 4-5 weeks
All stages — from modeling to final rendering — were completed in time for the exhibition’s opening in Milan.

result

1. High-quality presence at the exhibition
Hyper-realistic renderings became the basis of the stand design at Salone del Mobile. Milano 2025 immediately attracted attention to the brand.

2. Universal visual content
The client used the created images for brochures, catalog, website, and publications in specialized European media.

3. Expressive product presentation
Each furniture model was showcased in an atmospheric scene, with the proper lighting, color, and composition – without the need for photography.

4. Full-fledged visual concept
We created not only renderings, but also an architectural environment that emphasized the character of the furniture and the brand philosophy.

5. Transparent and controlled process
The project was implemented on time, with clear communication at all stages. The client was delighted with the result.